Every life science company wants to be “patient-centric” but operationalizing that has been an industry-wide challenge. Hear from clinical operations and advocate experts on WHERE incorporating patient voices has the most impact, HOW you can take this input and make immediate and significant improvements to your trials, and WHAT are some of the best practices for creating sustained, involved patient engagement to integrate patient voices throughout the entirety of drug development. Hear real-life examples of some hurdles patients face and the suggestions our panel has to turn obstacles into opportunities and participate in the discussion on how we can all increase the impact patient insights have on clinical research.