Siobhan O’Bara, senior vice president of community engagement at GS1 US, is responsible for leading a team that supports all GS1 US member needs and programs. This includes guiding the community engagement strategy to drive adoption of GS1 standards and solutions across 25 industries and for building long-term industry relationships through meaningful collaboration. Siobhan serves as lead ambassador to the consumer-packaged goods/grocery, healthcare, foodservice, fresh foods, apparel and general merchandise industry sectors.