Beth Brooks is Head, Patient Insights and Behavioral Sciences (PIBS), within the Patient-Informed Development and Health Value Translation team at Sanofi.

The PIBS team generates insights about patient populations of interest to the R&D organization. Among other things, the team uses this information to establish diversity and inclusion recruitment objectives for studies in the United States. Based on these insights and additional findings, the team uses behavioral science principals to develop tools to address recruitment and retention challenges that some patient populations may present in clinical trials.

Beth joined Sanofi in 2007 as a Technical Editor in the Clinical Documentation department and worked her way up to R&D Senior Analyst. In 2017, she became a Patient Engagement Lead, working primarily with rare disease patients to gather insights to inform the design and conduct of Sanofi’s studies. Beth earned a Lean Six Sigma Black Belt in 2019 and has contributed to initiatives such as the implementation of EMA Policy 0070, Sanofi’s Lay Summary project, the development of SanofiStudies.com, and more.

Prior to Sanofi, Beth worked elsewhere in the pharmaceutical industry and in a variety of other industries as a technical writer and editor. Her undergraduate degree is in Communications with a Technical Writing concentration from Rensselaer. She completed a Master’s in Public Health Applied Informatics at Emory University in August 2022.