Addison Gumbert is a seasoned, multichannel marketing leader with more than 10 years of experience across a variety of industries. She joined Aspen Insights and Cedar Health Research over two years ago as the head of Marketing & Communications for both organizations. 

Working with a SaaS healthtech company and a clinical research site network simultaneously has given her a unique perspective into the clinical research industry. With leading cross-departmental and cross-organizational marketing, advertising, public relations, and communications, she's developed and expanded multichannel avenues of targeted communication across stakeholders including Investors, Sponsors, Sites, Physicians, Patients, and Community Partnerships. Addison works most closely with the corporate positioning, business development, product development and patient recruitment teams to conduct market research, develop go-to-market strategies, and create processes for best practices around how to message different populations to drive desired actions.

Addison prides herself on being able to speak to anyone in front of her, determined to find common ground, and deepen connections and collaborative problem solving through relational leadership.